Franchise marketing:
Advertising: Public relations campaigns for franchisors
Franchising involves two types of marketing:
| 1. | The Franchisor's marketing programs to identify and attract qualified Franchisees; and
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The marketing programs the individual locations use
to attract customers.
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National Franchise Associates has created its own full service in-house advertising and public relations firm that can
fill both these marketing needs. This firm can create advertising campaigns, promotional support programs,
public relations campaigns and community relations strategies to best help the company meet its goals.
We specialize in developing cost-effective marketing strategies for smaller businesses. Our areas of specialization include:
 | Franchise Marketing Brochures | | |
. . . Marketing brochures are probably the most important and effective
marketing tools for a Franchisor.
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| "Niche" Marketing Programs | | |
. . . Most start-up franchise companies are meeting a specific niche in the marketplace.
We can help you best identify this niche, determine its selling points and deliver your message within the parameters
of your marketing budget.
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| Marketing Campaigns to Attract Franchise Prospects | | |
. . . While many franchises are sold through "word of mouth"
advertising, you may decide that you wish to market to build your pool of qualified prospects. We know what marketing
strategies work and can assist you in spending your marketing dollars wisely.
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| Public Relations Campaigns for Franchisors | | |
. . . Public Relations can be a very efficient means of building
your company name and image, announcing the launch of your franchise program and generating franchise prospects.
We have created and implemented public relations strategies on local, regional and national levels.
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| Local Store Marketing | | |
. . . We can help you evaluate the marketing materials and programs you currently
have available for Franchisee usage and update or improve these materials as needed. Obviously, having on hand
marketing materials and campaigns that have been proven to increase sales enhances the value of your franchise offering.
Plus, if your franchise program receives a percentage royalty from Franchisees, the higher the sales at the individual locations,
the higher the royalty fees you will receive.
Contact the franchise consultants today! »»
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