In my over three decades experience as a franchise consultant, I am often asked “If you franchise your business, what are some of the most important considerations?”  Here, I will examine some of the FAQs that arise when you franchise your business.

Q. When you franchise your business, how much time will it take to put together your franchise program? 

A. At National Franchise Associates we like to offer you flexibility in this area by meeting your needs and time-frame when you franchise your business.  Some of our clients want to launch their franchise programs by a certain date, perhaps to take advantage of a seasonal bump in business.

Or, you may want to franchise your business as quickly as possible because you have hot prospects waiting to purchase one of your franchises.

A third alternative is you may want to franchise your business at a more measured pace because you have limited time to devote to franchising on a weekly basis.  When you franchise your business, we can complete the program in a few months, six months or even longer, depending upon your goals and time constraints.

Q. How do you sell franchises when you franchise your business?

A. Typically, there are three choices for your franchise sales program when you franchise your business:

  1. Give the responsibility for franchise sales to one or more of the owners or management team for the franchise company (inside sales),
  2. Appoint or hire a staff person to be your franchise sales person (inside sales), or
  3. Retain an outside company or salesperson when you franchise your business.

Each of these three options has positives and negatives associated with it.  When you first franchise your business, if the owners of your company are able to sell your franchise, they are often the best choice for the following reasons:

  • These people are most knowledgeable about the franchise company and are therefore often in the best position to represent it.
  • When you first franchise your business, your initial franchisees are essentially investing in the owners of the franchisor company. By filling the position of franchise salespeople, franchisors are able to develop relationships and build trust with prospective franchisees.
  • These company officers usually do not require any payment for their role as salespeople, which is important when you begin to franchise your business and revenues are low.
  • Most outside sales services represent multiple franchisors. When you franchise your business, your owners can concentrate on selling only your franchises.
  • When you franchise your business, it is critical that your first few franchisees are successful. If your principals are your franchise salespeople, their opportunities to interact with your franchise prospects put them in a position to best judge if the candidates have what it takes to succeed in your field.

When you franchise your business, if your owners or managers are unable to fill the franchise sales position, you can hire an inside salesperson or retain the services of an outside franchise broker.

(More in my next blog on franchise your business)

Thinking About Franchising?

NFA Franchise Consultants have the experience to help businesses franchise.  Just watch and listen to some of our client case studies and video testimonials.  We can HELP YOU and it doesn’t cost anything to call and talk to us! 

So, if you are still asking the “should I franchise my business” question over and over with no clear direction, give us a call at (706) 356-5637, or contact us through our online form.  We look forward to helping you take your business to the next level and beyond.