In my over three decades of experience as a franchise consultant, there are several questions I am frequently asked about franchising your business. Here is one of the most common Q&A’s:
Q. When franchising your business, should you plan to send a Franchisor representative to work with your Franchisees?
A. At National Franchise Associates, we feel that one of the most important keys to success in franchising your business is creating systems to help you develop strong relationships with your Franchisees. As I said in a previous blog, when I am contacted by Franchisees who are angry at their Franchisors, the grievance usually begins, “The only time I hear from the Franchisor is when they want money.” When franchising your business, it can be much easier for Franchisees to rationalize not paying those service fees if you have failed to build strong relationships with them.
Perhaps the best way you can build strong on-going relationships with your Franchisees when franchising your business, is to establish regular contacts with them. Developing a program of consistent visits to your franchise locations is one of the most productive points of contacts. Franchisees who regularly see Franchisor representatives tend to value their Franchisors more. These visits are opportunities for your Franchisees to master operational challenges, get answers to their questions and discuss areas of mutual concern.
When franchising your business, paying regular visits to Franchisees has additional benefits, including:
- Providing opportunities for on-going training for the Franchisee and his/her staff;
- Tangibly demonstrating to Franchisees that their input and success matters to the Franchisor;
- Gaining valuable information on what things are like “on the front lines”;
- Giving the Franchisor a forum to introduce new policies, procedures and team members; and
- Allowing the Franchisor to observe the Franchisee’s quality control and adherence to company policies and procedures.
For all these reasons, when franchising your business, creating over time a team of Franchisor representatives who can maintain relationships with Franchisees is one of the most effective methods of building a strong, resilient franchise program.
Thinking About Franchising?
NFA Franchise Consultants have the experience to help businesses franchise. Just watch and listen to some of our client case studies and video testimonials. We can HELP YOU and it doesn’t cost anything to call and talk to us!
So, if you are still asking the “should I franchise my business” question over and over with no clear direction, give us a call at (706) 356-5637, or contact us through our online form. We look forward to helping you take your business to the next level and beyond.