In a recent blog, I addressed in detail the importance of careful planning when you franchise your business.  In particular, you must determine each aspect of the relationship between the Franchisor and Franchisee, such as mutual responsibilities, communication, payments and support.  A franchise consultant can be very helpful in this planning process.

Franchising Your Business The Right Way

As franchise consultants, we also strongly recommend that as you franchise your business, it is vital to document each detail in opening and operating the franchise.  These specifics are typically spelled out in the Franchisor’s Operations Manuals.  When you franchise your business, well crafted Operations Manuals are critically important for a number of reasons:

  • They provide a written guide to help the Franchisee launch the business;
  • If you franchise your business, Operations Manuals are an invaluable tool to enhance on-going operational excellence;
  • They ensure the Franchisee has been given all of the necessary information;
  • These Manuals act as enforcement documents for quality control and compliance with Franchisor standards when you franchise your business;
  • Operations Manuals serve as step-by-step training guides for initial training programs for Franchisees and Franchisee personnel;
  • They can be used by the Franchisee to train new hires after the business is operating;
  • Operations Manuals are an excellent means to provide updated information to Franchisees;
  • When you franchise your business, you can use these materials in your company-owned locations to ensure consistency and operational efficiency; and
  • An unexpected benefit of crafting Operations Manuals when you franchise your business — focusing on operations can help enhance procedures system-wide, improving the bottom line at company-owned locations.

When you franchise your business, it can be very helpful to engage an experienced franchise consultant or Manual writer to draft your Operations Manuals.  This professional can streamline the process and provide significant help in determining the proper structure, format and contents.  Also, due to their familiarity with the process, they can usually produce your Operations Manuals more quickly.

In addition to franchise planning and Operations Manuals, when you franchise your business, your franchise consultant can help you create effective sales and marketing programs for the new franchise company.  Some questions to answer are:

  • How will you reach prospective Franchisees?
  • How will inquiries be handled?
  • What marketing materials are needed in order to franchise your business?
  • Who is responsible for each step in the franchise sales process?
  • When a new franchise is sold, what steps will be taken next to cement the relationship?

When you franchise your business, the franchise consultant will help you create a well-structured franchise program, leading to greater success, over both the short-term and the long-term.

Thinking About Franchising?

NFA Franchise Consultants have the experience to help businesses franchise.  Just watch and listen to some of our client case studies and video testimonials.  We can HELP YOU and it doesn’t cost anything to call and talk to us! 

So, if you are still asking the “should I franchise my business” question over and over with no clear direction, give us a call at (706) 356-5637, or contact us through our online form.  We look forward to helping you take your business to the next level and beyond.